Prospective members complete a proprietary questionnaire about their characteristics, beliefs, values, emotional health and skills. Matching algorithms , which the company believes match people's core traits and values to replicate the traits of happy couples, use these answers to match members with users the company believes will be compatible.
Buckwalter says that the compatibility system rests a lot on commonality, for their belief is that "Opposites attract, then they attack. Starting in January , eharmony users could see why they are considered compatible with a feature called "The Two Of You Together". They will be able to see the matches who score at an advanced level of compatibility and also why.
Eharmony also stated they reject anyone under the age of 60 who has been married more than four times, or who fails their " dysthymia scale", testing as having a depressed disposition. When it began, eharmony did not offer same-sex matches; it now offers them through a separate service, Compatible Partners. Very careful research. We don't want to make enemies out of them. But at the same time, I take a real strong stand against same-sex marriage, anywhere that I can comment on it.
Olson , an attorney for eharmony, said that even though the company believed the complaint was "an unfair characterization of our business", it chose to settle because of the unpredictable nature of litigation. The company, which did not admit wrongdoing, agreed to allow access to both its gay and straight dating sites with a single subscription, to display its gay dating services more prominently and to establish a settlement fund to pay people who can show they were harmed by the company's policies.
As of [update] , about , people had registered with Compatible Partners.
According to Garcia, "Because of the price tag and the emphasis on long-term relationships Compatible Partners' users are seen as quite desirable. After approval by the questionnaire, eharmony begins to match members regardless of their subscription status. A member's list of matches does not indicate which members are paying or non-paying, so users may not be able to communicate with all of their matches. On June 6, , eharmony confirmed that its password database had been breached and a section of its user base had been affected. A article published by the Harvard Business Review attributed the success of eharmony's system to their large membership base, their efforts to exclude people who are not serious about dating, and their membership fees being more expensive than the fees for other dating websites.
The author hypothesizes that, since eharmony's questionnaire and high cost of membership deter people who are interested in casual dating, eharmony's members are more likely to be interested in a long-term relationship. A analysis of dating websites by Scientific American stated that eharmony, along with other algorithm-based dating sites, had not yet provided members of the scientific community with information about their matching algorithm which could be used to vet their claims about their algorithms being scientifically-based.
In , eharmony was criticized by the National Advertising Division of the Better Business Bureau over claims the company had made about their rates of success.
In , the Advertising Standards Authority stated that an eharmony ad which included the lines, "It's time science had a go at love," and "Imagine being able to stack the odds of finding lasting love entirely in your favor," was misleading. When the ASA asked for evidence supporting eharmony's claims that their scientifically proven matching system increases the odds of finding love, eharmony was not able to provide any.
The original story can be found at http: BP --eHarmony, the company that built much of its early success by advertising in Christian media, has launched a parallel matchmaking website for homosexuals, billing it as service that helps foster "serious relationships for the gay and lesbian community. New Jersey has an anti-discrimination law covering "sexual orientation. The new website features pictures of men holding hands and women hugging and claims to be a "site for singles seeking a long-term, same-sex relationship.
The settlement came as a shock to quite a few pro-family leaders who felt that while the investigation was another example of religious freedom under fire, eHarmony nevertheless should have put up a legal fight. The Boy Scouts famously won a lawsuit in New Jersey on a related matter that went all the way to the U.
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